"Marketing is no longer about the stuff that you make, but about the stories you tell." – Seth Godin

Companies have been relying on the wide reach of influencers for years and their use has already replaced traditional marketing tools in many places. However, the greater the success, the more likely you are to be the focus of competitors and regulatory bodies.

We offer social media agencies, influencers and content creators comprehensive legal advice. This includes, in particular, competition law issues such as the design of competitions, advertising statements and your own legal notice. This also includes whether and when a social media post must be labelled as "advertising". A current question is when music may be used on social media.

We also register trade marks for our clients and draft and negotiate contracts between agencies and creators on the one hand and cooperation partners and brands on the other.

Stephan Mathé is also a lecturer at the DeutscheAnwaltAkademie on the topic of "Influencer Law".